- Client ximpulse GmbH
- URL ximpulse.ch
ximpulse is a team of lawyers based in Bern, Switzerland working mainly in developing and transition countries, often in conflict or post-conflict situations, specialised in state organisation, governance, and human rights. They asked me to design a logo that emphasises the meaning of their company name which was having the “x” (the expertise) to create positive impulses (the start of solutions) in difficult challenging situations. I balanced a rescaled carefully balanced dot over the “i” representing a sort of radio tower and used it to frame water ripples like a magnifying glass to represent how these experts have their finger on the pulse in their fields of knowledge.