- Client ximpulse GmbH
- URL ximpulse.ch
Ximpulse is a team of lawyers based in Bern, Switzerland working mainly in developing and transition countries, often in conflict or post-conflict situations, specialised in state organisation, governance, and human rights. They asked me to design a logo that emphasised the meaning of their company name which was having the “X” (the expertise) to create positive impulses (the start of solutions) in difficult challenging situations. I chose to show the tension by precariously balancing a square that radiates from the dot of the “i” in impulse symbolising a radio tower. I also used the square as a sort of “window” to subtle ripples in the background through which one sees the “impulses”.