AHV // sujata.design

AHV-Kassen

This project was quite the challenge: making a corporate identity for AHV-Kasse (Swiss Social Security) for six different professions ranging from hair-stylists to butchers that fit together visually under a main key logo. After working on many ideas, this concept was chosen. The main logo has a form that is completed by a red square (referencing the Swiss flag) symbolizing the funds completing a financial plan for retirement. The six logos are then variations of this main form applying colors from old corporate identities to help with the visual transition and other requirements from each group.

Social security and pension funds for hotel personnel: imorek.ch

Social security and pension funds for beauty & hair professions: www.ahvpkcoiffure.ch

Social security and pension funds for butchers: www.ahvpkmetzger.ch

Social security and pension funds for leather craft professions: www.schulesta.ch

Social security and pension funds for milk industry workers: www.ahvpkmilch.ch

Social security and pension funds for small business owners in Bern, Switzerland: www.akgivbern.ch

Working with webundso GmbH, I designed a responsive website for all six websites as well. Here the challenge was to create a very text-heavy informational webdesign programmed with Typo3 that was easy to navigate through in german, french, and italian that could easily be applied to all websites. This flexible design was used as a template where we could easily change the logo, colors and fonts using CSS to match each corporate identity.