AHV-Kassen
- Dates 2017-2025
This project was quite the challenge: making a corporate identity for AHV-Kasse (Swiss Social Security) for six different professions ranging from hair-stylists to butchers that fit together visually under a main key logo. After working on many ideas, this concept was chosen. The main logo has a form that is completed by a red square (referencing the Swiss flag) symbolizing the funds completing a financial plan for retirement. The six logos are then variations of this main form applying colors from old corporate identities to help with the visual transition and other requirements from each group.