Regenie’s Pita Chips
Regenie’s Pita Chips were introduced in Coop Shops by Swiss Global Impex, LCC across Switzerland in August of 2013. I had the opportunity to redesign the American packaging to cater to the Swiss market. The briefing called for a design that could be applied to a range of products, starting with two flavors but adaptable to more flavors depending on the chips’ success. Coop chose the package design above and the chips went into production in the summer of 2013. I was also asked to design flyers, ads and posters to promote this new product in Switzerland. Unfortunately, this product has been discontinued.