bioabi: frisches vom hof

Original Website

bioabi (“Organic subscription” in Bernese German) delivers local freshly picked seasonal organic and Demeter fruits, vegetables, cheese and eggs straight to clients’ homes in Bern, Switzerland. As one of the founders of the company, I designed the logo and illustrations to promote the business. The seasonal vegetables and fruits are illustrated in a simplified forms with geometric shapes and flat color to create a consistent visual language. Here are some of the original designs from 2010 during the start-up.